Advance With English Module 4

Unit 1 Advertising

Analysis of the teaching material:

This is the 4th period of Unit One. In this period we’ll deal with words and expressions related to use suffix and enlarge students’ vocabulary by introducing words concerned with sales and marketing.

Objectives:

1. Enlarge the students’ vocabulary.

2. Get the students to know about suffixes; and know something about sales and marketing.

Teaching important point:

How to make the students use this skill freely to solve some problems.

Teaching approaches:

Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.

Interaction Patterns: Teachers -class, individuals, pairs

Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.

Teaching Aids: multimedia and a blackboard

Procedures for teaching:

Step 1 Revision and Lead-in

1. Ask Ss to finish the blank-filling.

2. Ask them the question--- How are these new words formed?

Step 2 Using Suffix

1. Give more examples and make a competition in the class.

2. Ask Ss---how to form adjectives from nouns and verbs.

3. Have Ss do the exercise---best clothing shop.

4. More information about suffix.

5. Make Ss do the puzzle.

Step 3

1. Active show to lead in the topic.

2. Useful expressions:

Product

Market research

Sales and marketing

Sales/marketing department

Consumers

Market share

Sales target

Market leader

High quality

Sales figures

3. Have Ss do Practice B.

4. More exercise for consolidation.

Step 4

1 Finish the Ex on Page 91.

2 Make good preparation for Grammar and Usage.

（撰寫人：南京五中 黃祖明 方玉勇）